Podcast Episode 03 - Listening To The World (and to my mom first)
April 2, 2009 12
The internet is a medium which requires authenticity.
The internet has been a two-way mass medium for a while now. But before that, politicians and advertisers alike, could easily get away with sweeping people under the rug only to stop doing so and play mister Nice Guy whenever there was a camera close enough.
Not anymore. With the internet being a two-way platform, politicians and advertisers alike are being scrutinized by the public 24/7. And pinned to the wall every time they’re not being authentic. Rightfully so. Because ‘not being authentic’ means ‘lying’ in my dictionary. And my mom has always taught me lying is something you simply don’t do, isn’t that right mom?
So, politicians and advertisers, you better listen up and do as my mom says. She’s a wise woman. And since she has learned everything about the internet, she has the means to crucify you the moment you’re not “being authentic”.
Your means of defense? Listen to what the people, aka consumers, say about you. So at least you know what you’re doing right and wrong. And it’s a good idea to take it one step further, join the conversation and act accordingly.
That is what our third podcast is all about: listening to consumers.
If you’ve missed our previous post about listening just click to read.
Enjoy.
Interesting Read
Links Used
12 Comments
Leave a reply
Expertise
- Adobe
- Advertising
- awards
- business model
- innovation
- marketing
- media
- mobile
- newspapers
- ORM
- personalization
- RFID
- semantic web
- socialmedia
- social media
- technology
- trends
- vision
AdNerds Insights about Listening
Subscribe to our BookmarksThere are no related lifestream subjects available.
Stay up to date
Community
Become a member of the AdNerds community and stay up to date about all things happening at the crossing of advertising and technology.
As a member you will be able to:
- Connect with other community members
- Add comments more easily
- Invite friends from Facebook
- Share items with one click with your Facebook friends
- Be reminded every time there are new updates
- Create a reading list that includes all your favorite articles
- See what your friends are reading, bookmarking and commenting on
AdNerds says: April 2, 2009 @ 05:07
New update: Listening To The World (and to my mom first) http://bit.ly/cvhX4
emarketinggeek says: April 2, 2009 @ 07:54
Listening To The World (and to my mom first) http://bit.ly/Ryxn2
AdNerds says: April 7, 2009 @ 09:13
Listening the Facebook Way: vote on the renewed TOS – http://bit.ly/NxiC – More on #listening (#orm) in our 3rd podcast: http://bit.ly/cvhX4
moerman says: April 7, 2009 @ 09:58
Another classic marketing story in the @AdNerds podcast! Check out: http://tinyurl.com/ddfwvy
SteffenStaeuber says: April 7, 2009 @ 11:56
The new AdNerds Podcast: It is all about listening (online reputation management) – Check it out on http://bit.ly/cvhX4 @AdNerds
AdNerds says: April 8, 2009 @ 12:47
@gleysen off course we are #listening Geert, as we said in our #podcast about the subject (http://bit.ly/cvhX4)
AdNerds says: April 9, 2009 @ 08:24
Example of how NOT listening can damage your brand in front of 1000s of eyes: http://bit.ly/K9vM1. Listening-podcast on http://bit.ly/cvhX4.
iProx says: April 9, 2009 @ 20:40
from our friends @AdNerds – check out their podcast about listening (online reputation management) … http://bit.ly/cvhX4
filipverbrigghe says: April 16, 2009 @ 07:18
Reading @AdNerds’ post ‘Listening To The World (and to my mom first)’ on http://bit.ly/cvhX4
Franky Willekens says: April 27, 2009 @ 13:12
Cool this latest Adnerd Podcast.
terryturbo says: May 1, 2009 @ 00:06
Great podcasts on how to listen to online conversations http://bit.ly/e0br6 brought to you by Proximity BBDO
Renaat Delporte says: May 9, 2009 @ 19:34
Where did you got the darth father speaker? Tweet @delaportos please :-)