Podcast Episode 04 - RFID makes the web sneak into the real world
May 28, 2009 18
We apologize: this podcast is really late. And although we tried and explained why, our next one won’t be.
People going to great lengths in order to make great looking avatars so they can dive handsomely into the virtual world, should definitely relax. Because things happen to work out quite the opposite way. It is the web that is sneaking gradually into the real world. Because more and more ‘things’ out there get connected to the internet somehow.
One technology helping to bridge the real and the virtual world, is called RFID. This podcast explains all about it. About how RFID helps connecting everything in the real world to the internet.
Although the subject is not actually ‘hot’ (RFID has been patented in 1973!), it sure has some real marketing communication potential. Over the years, it has become a lot more affordable and some advertisers (like MINI in 2007 already!) are using it in some pretty cool campaigns . We also used RFID to help make our latest Pepsi campaign a real success.
Before we forget, we also included our Multi-Mania Awards movie that gives an overview of 4 students’ work. Congratulations Jan with your award for your iPhone app!
Interesting Read
Links Used
18 Comments
Leave a reply
Expertise
- Adobe
- Advertising
- awards
- business model
- innovation
- marketing
- media
- mobile
- newspapers
- ORM
- personalization
- RFID
- semantic web
- socialmedia
- social media
- technology
- trends
- vision
AdNerds Insights about RFID
Subscribe to our BookmarksThere are no related lifestream subjects available.
Stay up to date
Community
Become a member of the AdNerds community and stay up to date about all things happening at the crossing of advertising and technology.
As a member you will be able to:
- Connect with other community members
- Add comments more easily
- Invite friends from Facebook
- Share items with one click with your Facebook friends
- Be reminded every time there are new updates
- Create a reading list that includes all your favorite articles
- See what your friends are reading, bookmarking and commenting on
AdNerds says: May 28, 2009 @ 17:13
New update: RFID makes the web sneak into the real world http://bit.ly/xQmGw
MattijsD says: May 28, 2009 @ 22:00
Wow my tweet appeared in the new @AdNerds podcast! Am I famous now? :D Thx @musx & @Jalgo & again: great podcast! http://tinyurl.com/lmjlr6
Stefaan Lesage says: May 29, 2009 @ 12:43
Well, just watched episode 4 of your podcast. You guys really surprised me. Didn’t expect my feedback to have such an impact :-) Thanks for the Plug. Great show !
Regards,
Stefaan
StefaanLesage says: May 29, 2009 @ 12:49
@JamesWilliams90 Check this other Belgian Podcast out. They kinda surprised me with episode 4 … http://bit.ly/11bR9s
StefaanLesage says: May 29, 2009 @ 12:55
Listening to @AdNerds Podcast 4 : RFID makes the web sneak into the real world: http://bit.ly/11bR9s My feedback got featured ! #podcasting
StefaanLesage says: May 29, 2009 @ 12:58
Oh, even my Podcast and Company website was shown in the @Adnerds Video Podcast Episode 4 (http://bit.ly/11bR9s) #podcasting #thumbsup
Renaat Delporte says: June 1, 2009 @ 11:50
Nice and interesting podcast, I would like it even more if it was less technical. It’s a great technology.
Love AR as subject for the next podcastr
–> No excuse to be late for next podcast !
Keep up the nerdie work !
AdNerds says: June 1, 2009 @ 21:15
@delaportos @moerman thanks for the input about AR (our topic for next podcast). Current podcast about RFID on http://bit.ly/xQmGw
pierot says: June 2, 2009 @ 11:00
New update: RFID makes the web sneak into the real world http://bit.ly/xQmGw (via @AdNerds) Gives you more insight in latest Pepsi campaign
thomasjoos says: June 2, 2009 @ 18:41
watching @AdNerds podcast : http://bit.ly/ZUnss
jill_west says: June 2, 2009 @ 19:47
adnerds on arphids: http://bit.ly/ZUnss
#rfid
grapplica says: June 2, 2009 @ 22:18
RFID makes the web sneak into the real world check > http://bit.ly/xQmGw
Mathieu Duffar says: June 2, 2009 @ 22:21
Great podcast guys. Just like democamp, startupcamp, barcamps of the world i think that an RFIDCamp should see the day in the next few months in Montreal. RFID has a lot of power of merging both worlds.
Cheers
Mathieu Duffar says: June 3, 2009 @ 22:08
for your information
The RFID MarketPlace
RFID Tribe rolled out a classified ad listing service for the worldwide RFID community.
Dallas, Texas (June 2, 2009) — RFID Tribe rolled out a classified ad listing service for the RFID community – the RFID MarketPlace. The RFID MarketPlace allows individuals and companies to create classified advertisements to buy, sell or trade RFID equipment, systems, software or services. RFID MarketPlace listings include item descriptions, photos of listed items and contact information for those interested in buying the posted items. Comparable to other online listing services like Craigslist, the RFID MarketPlace is used by the worldwide RFID community.
RFID Tribe hosts the RFID MarketPlace making it easy to buy, sell or trade RFID goods and services with the worldwide RFID community. RFID experts, practitioners, end users and RFID professionals may be found in the RFID Tribe community. The RFID MarketPlace is available to the worldwide RFID community and to guests who visit the RFID Tribe website seeking information insight regarding RFID technology.
See the listings on the RFID MarketPlace and add your listing…
http://www.rfidtribe.com/marketplace
About RFID Tribe:
RFID Tribe, a global organization with local chapters, is the world’s association for radio frequency identification (RFID) professionals. The group of industry experts collaborates on RFID and sensor technology, standards, venture capital, products, applications, industry trends, people and events. RFID Tribe serves as an engine for ideas, people and capital. http://www.rfidtribe.org
NMKX says: June 19, 2009 @ 20:13
Do you poken? Special thanks to @jalgo don’t miss RT @AdNerds: New podcast:RFID makes the web sneak into the real world http://bit.ly/xQmGw
macmeureg says: June 25, 2009 @ 13:08
Due to the nice ‘out-of-office’- reply I landed on the AdNerds website. Unexpected I kept on clicking and reading. Nice work.. Lovely glasses as well. :o) RFID is really cool. The podcasts gives a good overview and gave me some good ideas for some marketing / communication campaigns.
I subscribed me so I don’t need to miss any info.. Keep up the good work. Although the website is really slow or is it my pc?
Guilmain’s Weblog says: November 11, 2009 @ 10:29
[...] 11 novembre 2009 · Laisser un commentaire Podcast Episode 04 – RFID makes the web sneak into the real world merci @adnerds http://www.adnerds.be/2009/05/28/rfid-makes-the-web-sneak-into-the-real-world/ [...]
fajerwerki says: December 13, 2009 @ 14:07
I just want to tell you that your blog is very interesting, bookmarked