Podcast Episode 05 - Augmented Reality: life as we will know it.
July 3, 2009 22
Augmented Reality. It sounds like it is a concept taken straight from Star Trek. And actually, it is (well, it’s a holodeck kind of thing).
AR is a technology which ‘enhances’ or ‘augments’ what you observe in real life with digital content in real time. That digital content can be 3D-imagery, simple text balloons or anything in between.
Mandatory, of course, is some kind of screen for the digital content to be projected on. Think your car’s windshield. Think any phone equipped with a camera and an internet connection. Think headmounted displays. Think eyewear, as in ’surprisingly ordinary looking glasses’ or even contact lenses (hey, the glasses exist already but the contact lenses will soon follow, we gather).
Once you’ve discovered it and start to think about it, the marketing communication potential of this emerging technology becomes blaringly obvious. Especially when every single one of us will soon carry around everything that is needed to start the experience.
Enjoy the podcast.
PS: Keuninx & Xtension win a Poken or a Touchatag. Please contact us (adnerds@adnerds.be).
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AdNerds says: July 3, 2009 @ 10:01
New update: Augmented Reality: life as we will know it. http://bit.ly/19eSZp
Jalgo says: July 3, 2009 @ 10:05
New update: Augmented Reality: life as we will know it. http://bit.ly/19eSZp (via @AdNerds)
pietr says: July 3, 2009 @ 10:09
Reading @AdNerds’ post ‘Augmented Reality: life as we will know it.’ on http://bit.ly/19eSZp
pieterbrat says: July 3, 2009 @ 10:21
Augmented Reality: life as we will know it. http://bit.ly/19eSZp (via @AdNerds)
myniffie says: July 3, 2009 @ 10:21
Nice read.. welcome to the future! RT @mistygirlph:RT @AdNerds: New update: Augmented Reality: life as we will know it. http://bit.ly/19eSZp
grapplica says: July 3, 2009 @ 11:04
Augmented Reality: life as we will know it. http://ff.im/-4KvA9
usis says: July 3, 2009 @ 11:37
Augmented Reality – Pretty decent coverage video by Adnerds.be http://tinyurl.com/mh6qe9
adgenius says: July 3, 2009 @ 12:07
nice video explaining Augmented Reality by #proximitybbdo http://tinyurl.com/mh6qe9 via @pieterbrat
PamKagan says: July 3, 2009 @ 13:30
Watching @AdNerds’ post ‘Augmented Reality: life as we will know it.’ on http://bit.ly/19eSZp … plus a shoutout to @C4RL05 and for #PV3D
Krizzii says: July 5, 2009 @ 22:40
Fun student project: An Augmented Mobile Webcommunity -> http://bit.ly/AugmentedVision
creatweety says: July 9, 2009 @ 08:42
Reading @AdNerds’ post ‘Augmented Reality: life as we will know it.’ on http://bit.ly/19eSZp
creatweety says: July 9, 2009 @ 08:42
Reading @AdNerds’ post ‘Augmented Reality: life as we will know it.’ on http://bit.ly/19eSZp http://ff.im/4ZxNO
bizje says: July 14, 2009 @ 14:30
Reading @AdNerds’ post ‘Augmented Reality: life as we will know it.’ on http://bit.ly/19eSZp
YvesKallaert says: July 16, 2009 @ 11:49
@RobertRice RT @AdNerds New update: Augmented Reality: life as we will know it. http://bit.ly/19eSZp
RobertRice says: July 16, 2009 @ 15:17
thanks @yveskallaert ! Good @adnerds podcast about *current* #AR tech and applications. http://bit.ly/CLLBH
AdNerds says: July 16, 2009 @ 22:25
@YvesKallaert thx for the RT and bringing on a new fan ;-) @RobertRice, thanks for your praise about our #AR podcast http://bit.ly/19eSZp
MattijsD says: July 28, 2009 @ 15:14
@on_point I think this @AdNerds podcast sums it up nicely: http://bit.ly/5AhmU
Álvaro García says: August 10, 2009 @ 22:25
holi
q ondi?
TomDekens says: August 11, 2009 @ 21:07
Wanted to share this one: http://vimeo.com/3365942
Turan Gürler says: August 14, 2009 @ 12:05
thats good.
pieter says: September 8, 2009 @ 09:14
good podcast!
Chloe says: June 28, 2010 @ 18:04
Mandatory, of course, is some kind of screen for the digital content to be projected on. Think your car’s windshield. Think any phone equipped with a camera and an internet connection. Think headmounted displays. Think eyewear, as in ’surprisingly ordinary looking glasses’ or even contact lenses (hey, the glasses exist already but the contact lenses will soon follow, we gather).
+1