Comments on: Would you trust your digital agency with your brand? Some question by Forrester. http://www.adnerds.com/2010/02/16/would-you-trust-your-digital-agency-with-your-brand-some-question-by-forrester/?utm_source=rss&utm_medium=rss&utm_campaign=would-you-trust-your-digital-agency-with-your-brand-some-question-by-forrester Sat, 04 Jun 2011 20:47:08 +0100 http://wordpress.org/?v=2.8.4 hourly 1 By: Money Man http://www.adnerds.com/2010/02/16/would-you-trust-your-digital-agency-with-your-brand-some-question-by-forrester/comment-page-1/#comment-7570 Money Man Thu, 13 May 2010 09:11:37 +0000 http://www.adnerds.be/?p=727#comment-7570 How much money do you make selling your prints of art work? How much money do you make selling your prints of art work?

]]> By: Rob van Alphen http://www.adnerds.com/2010/02/16/would-you-trust-your-digital-agency-with-your-brand-some-question-by-forrester/comment-page-1/#comment-6651 Rob van Alphen Tue, 16 Feb 2010 13:00:24 +0000 http://www.adnerds.be/?p=727#comment-6651 Yes, you're customer is more powerful than ever before and co-influences your brand/reputation. Yes, the way of communication has changed from push to pull to dialogue. Yes, multi-agency models often are the only (visible) solution, but incosistency will be the result. Yes, the consumer is a consumer and real & digital life are converging Yes, the balance has tipped, but it still all depends on your target group and objectives. and Yes companies need change management to truly become an open organization ready for the digital world of the future: the 'Über-connected organization'. Mostly what you'll see is the typical 'Bandwagon-effect': chasing all things “social” without thinking about being So, indeed, we do not need a 'social media strategy':what we need is a brand building strategy. Good write-up! Best, Rob Yes, you’re customer is more powerful than ever before and co-influences your brand/reputation.
Yes, the way of communication has changed from push to pull to dialogue.
Yes, multi-agency models often are the only (visible) solution, but incosistency will be the result.
Yes, the consumer is a consumer and real & digital life are converging
Yes, the balance has tipped, but it still all depends on your target group and objectives.

and Yes companies need change management to truly become an open organization ready for the digital world of the future: the ‘Über-connected organization’. Mostly what you’ll see is the typical ‘Bandwagon-effect’: chasing all things “social” without thinking about being
So, indeed, we do not need a ’social media strategy’:what we need is a brand building strategy.

Good write-up!

Best,
Rob

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