Our reliance on technology is not our fault. As a species, humans are naturally curious animals. Early on, we learn to try things, to test our limits, and to stick screwdrivers in electrical outlets to see “what REALLY happens.”

There’s nothing worse than a morning buzzkill, and with platform restrictions on 420 ads, it can really take the mellow out of your day. So today we're diving into the budding world of cannabis advertising, where restrictions are tighter than Fort Knox security.

Who doesn't love Ryan Reynolds, even though he’s Canadian?

The quick-witted actor has long been known for his sharp humor and comedic charm. But in recent years, he's also emerged as a creative powerhouse in the world of charitable campaigns.

Reynolds often deploys his trademark humor and sarcasm for important causes. And perhaps nowhere is this talent on better display than in his work with SickKids Foundation, a Canadian children's hospital.

In the high-stakes world of advertising, Super Bowl commercials, despite their staggering price tags exceeding $5 million, emerge as surprisingly cost-effective investments. These ads command an extraordinary level of audience attention, turning them into invaluable assets for any brand.

Over the years I’ve worked with some of the worlds biggest brands. They all seem to work the same way, they like the team huddle approach to decision making. But there is always a decision maker, someone who signs off on the decision and ultimately calls the shots.

I hate when a good company gets bad advice, and worse, takes it.

In the ever-evolving world of branding, staying relevant and attracting new customers is a constant challenge for businesses. As someone who has spent 38 years in the advertising industry, founder of multiple marketing companies, and witnessed numerous rebranding endeavors, I understand the importance of taking decisive action to ensure success.

Visualize this: An iconic figure, maybe Jesus, raising his hand, the words “Like Gift From Heaven” across the screen. Did it make you look twice? Good.

Why the Shock Value Works

I've always had a penchant for stirring the pot with my advertising. It's not for the sheer joy of ruffling feathers but to get a reaction. In today's saturated media landscape, eliciting a strong response, whether positive or negative, is a win in my book.

Ever walked into an ice cream parlor expecting a rainbow of flavors only to find... vanilla? Just vanilla. Everywhere.

I had the privilege of spending an immersive five days with Tony Robbins and his Business Mastery team. The wisdom I gained? Nothing short of transformational.

In the sprawling world of commerce and trade, having a 'favorite client' might be seen as unprofessional, but let's get real: human connections are the very essence of business.